{"id":8476,"date":"2020-01-23T11:00:05","date_gmt":"2020-01-23T10:00:05","guid":{"rendered":"http:\/\/sydologie.com\/?p=8476"},"modified":"2024-11-22T14:21:59","modified_gmt":"2024-11-22T13:21:59","slug":"dossier-tests-utilisateurs-et-pedagogie-9-a-b-testing","status":"publish","type":"post","link":"https:\/\/sydo.fr\/sydologie\/2020\/01\/dossier-tests-utilisateurs-et-pedagogie-9-a-b-testing\/","title":{"rendered":"[DOSSIER] TESTS UTILISATEURS ET P\u00c9DAGOGIE #9 : A\/B TESTING"},"content":{"rendered":"

Neuvi\u00e8me et avant-dernier article de notre dossier consacr\u00e9 aux tests utilisateurs, bien s\u00fbr \u00e9crit par Cl\u00e9ment<\/a> !<\/em>
\n 
\nLe principe de l\u2019A\/B testing<\/strong> est de cr\u00e9er deux \u00e9chantillons d\u2019utilisateurs et de les exposer \u00e0 deux versions diff\u00e9rentes<\/strong> du produit. Les r\u00e9sultats entre les deux groupes et leur comparaison permettront d\u2019identifier quelle solution est la plus efficace<\/strong> selon nos crit\u00e8res.<\/p>\n

De mani\u00e8re g\u00e9n\u00e9rale ce sont de petites modifications qui sont test\u00e9es<\/strong> : la position d\u2019une image, la couleur, le texte, etc. Le nombre d\u2019adh\u00e9sions, le nombre de clics ou encore le nombre de conversions vont \u00eatre affect\u00e9s par ces modifications. Nous pourrons ainsi les comparer afin de d\u00e9terminer quelle solution est optimale (avec modification\/sans modification).<\/p>\n

L\u2019avantage de ce test est qu\u2019il peut se faire en live. Le plus dur est de proposer tout le temps la m\u00eame version \u00e0 la m\u00eame personne<\/strong>. Par exemple, il faut que l\u2019\u00e9chantillon de personnes confront\u00e9es \u00e0 la version de base soit tout le temps le m\u00eame.<\/p>\n

Cette technique est facile \u00e0 mettre en place sur des applications avec connexion<\/strong> car on peut identifier qui visite notre application.
\n 
\n 
\n 
\nEt voici les liens des articles de la s\u00e9rie :
\n– TESTS UTILISATEURS ET PEDAGOGIE #1 : INTRODUCTION<\/a><\/strong>
\n– TESTS UTILISATEURS ET PEDAGOGIE #2 : QU\u2019EST-CE QU\u2019UN TEST UTILISATEUR ?<\/a><\/strong>
\n– TESTS UTILISATEURS ET P\u00c9DAGOGIE #3 : POURQUOI FAIRE DES TESTS UTILISATEURS ?<\/a><\/strong>
\n– TESTS UTILISATEURS ET P\u00c9DAGOGIE #4 : LE D\u00c9ROULEMENT D\u2019UN TEST UTILISATEURS<\/a><\/strong>
\n– TESTS UTILISATEURS ET P\u00c9DAGOGIE #5 : PREPARER SON TEST UTILISATEURS<\/a><\/strong>
\n– TESTS UTILISATEURS ET P\u00c9DAGOGIE #6 : COMMENT CONDUIRE UN TEST UTILISATEURS ?<\/a><\/strong>
\n– TESTS UTILISATEURS ET P\u00c9DAGOGIE #7 : ANALYSER LES R\u00c9SULTATS<\/a><\/strong>
\n– TESTS UTILISATEURS ET P\u00c9DAGOGIE #8 : ASTUCES ET CONSEILS<\/a><\/strong>
\n– TESTS UTILISATEURS ET P\u00c9DAGOGIE #9 : A\/B TESTING<\/a><\/strong>
\n– TESTS UTILISATEURS ET P\u00c9DAGOGIE #10 : CONCLUSION\/BONUS<\/a><\/strong>
\n 
\n 
\n <\/p>\n","protected":false},"excerpt":{"rendered":"Neuvi\u00e8me et avant-dernier article de notre dossier consacr\u00e9 aux tests utilisateurs, bien s\u00fbr \u00e9crit par Cl\u00e9ment !   Le principe de l\u2019A\/B testing est de cr\u00e9er deux \u00e9chantillons d\u2019utilisateurs et de les exposer \u00e0 deux versions diff\u00e9rentes du produit. Les r\u00e9sultats entre les deux groupes et leur comparaison permettront d\u2019identifier quelle solution est la plus… Voir l’article<\/a>","protected":false},"author":46,"featured_media":8479,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[1677,1155,1678],"class_list":["post-8476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-mag","tag-echantillon","tag-test","tag-utilisateurs"],"yoast_head":"\n[DOSSIER] TESTS UTILISATEURS ET P\u00c9DAGOGIE #9 : A\/B TESTING - Sydologie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sydo.fr\/sydologie\/2020\/01\/dossier-tests-utilisateurs-et-pedagogie-9-a-b-testing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[DOSSIER] TESTS UTILISATEURS ET P\u00c9DAGOGIE #9 : A\/B TESTING - Sydologie\" \/>\n<meta property=\"og:description\" content=\"Neuvi\u00e8me et avant-dernier article de notre dossier consacr\u00e9 aux tests utilisateurs, bien s\u00fbr \u00e9crit par Cl\u00e9ment !   Le principe de l\u2019A\/B testing est de cr\u00e9er deux \u00e9chantillons d\u2019utilisateurs et de les exposer \u00e0 deux versions diff\u00e9rentes du produit. 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