{"id":8173,"date":"2019-10-22T10:00:57","date_gmt":"2019-10-22T08:00:57","guid":{"rendered":"http:\/\/sydologie.com\/?p=8173"},"modified":"2024-11-25T10:00:21","modified_gmt":"2024-11-25T09:00:21","slug":"les-biais-cognitifs-1-quest-ce-quun-biais-cognitif","status":"publish","type":"post","link":"https:\/\/sydo.fr\/sydologie\/2019\/10\/les-biais-cognitifs-1-quest-ce-quun-biais-cognitif\/","title":{"rendered":"Les biais cognitifs #1 : Qu\u2019est-ce qu\u2019un biais cognitif ?"},"content":{"rendered":"<p>Votre cerveau a beau \u00eatre un alli\u00e9 de poids dans la vie, sachez que malgr\u00e9 toute sa rationalit\u00e9, on ne peut pas toujours lui faire confiance\u00a0: dans les interactions du quotidien comme en formation, il peut se faire embobiner, et vous avec\u00a0!<\/p>\n<p>Avec cet article, premier d\u2019une courte s\u00e9rie, d\u00e9couvrez l\u2019essentiel sur la notion de biais cognitif.<strong>\u00a0<\/strong><\/p>\n<h2><strong>Une petite histoire\u2026 <\/strong><\/h2>\n<p>Comme tout un chacun, j\u2019ai travers\u00e9 la p\u00e9riode des soldes bombard\u00e9e des traditionnels messages publicitaires du type \u00ab\u00a0remise exceptionnelle\u00a0\u00e0 ne pas rater \u00bb, \u00ab\u00a0prix cass\u00e9s\u00a0\u00bb et autres \u00ab\u00a0-70%\u00a0: derniers jours pour en profiter\u00a0!\u00a0\u00bb. Et comme un certain nombre d\u2019entre vous probablement, je me suis laiss\u00e9 aller \u00e0 quelques achats, disons, \u00ab\u00a0impr\u00e9vus\u00a0\u00bb, au motif classique qu\u2019apr\u00e8s tout pourquoi ne pas acheter cette MAGNIFA\u00cfK paire de chaussures qui me fait de l\u2019\u0153il, elle est quand m\u00eame \u00e0 &#8211; 50%, en plus les soldes se terminent bient\u00f4t,\u00a0c\u2019est une bonne occas\u2019, comme on dit\u00a0!<\/p>\n<p>Or, lorsqu\u2019un peu de jugeote m\u2019est finalement revenue au moment de faire les comptes, force m\u2019a \u00e9t\u00e9 de constater que sans l\u2019argument ultime de la r\u00e9duction et en d\u2019autres circonstances, je n\u2019aurais jamais d\u00e9bours\u00e9 la somme que j\u2019ai finalement pay\u00e9e pour cette paire de chaussures, j\u2019aurais trouv\u00e9 cela trop cher.<\/p>\n<h2><strong>\u2026 d\u2019achat irraisonn\u00e9<\/strong><\/h2>\n<p>Pourquoi avoir achet\u00e9, alors\u00a0? Voici le r\u00e9sum\u00e9 de ce qui m\u2019est pass\u00e9 par la t\u00eate (raccourcis compris)\u00a0:<\/p>\n<ul>\n<li>si ces chaussures valent encore autant \u00e0 -50%, c\u2019est donc qu\u2019au d\u00e9part elles \u00e9taient tr\u00e8s ch\u00e8res et sont donc de tr\u00e8s bonne qualit\u00e9\u00a0;<\/li>\n<li>si ces chaussures de si bonne qualit\u00e9 sont disponibles \u00e0 -50%, les acheter revient \u00e0 faire une excellente affaire ;<\/li>\n<li>si je n\u2019en profite pas aujourd\u2019hui elles ne seront plus disponibles demain et je m\u2019en voudrais d\u2019avoir laiss\u00e9 passer cette occasion en or.<\/li>\n<\/ul>\n<p>Eh bien sans plus attendre, levons le voile sur la dure v\u00e9rit\u00e9 : ce raisonnement est BANCAL, le marketing a GAGN\u00c9, mon cerveau et moi-m\u00eame nous nous sommes b\u00eatement fait BERNER.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/i0.wp.com\/media.giphy.com\/media\/y8at8ShnRUjAc\/source.gif?resize=277%2C300&#038;ssl=1\" width=\"277\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Soldes\u00a0: l\u2019influence (sournoise) des biais cognitifs<\/strong><\/h2>\n<p>Comment en sommes-nous arriv\u00e9s l\u00e0\u00a0?<\/p>\n<p>Dans la folie des promotions, j\u2019ai tout simplement perdu de vue un \u00e9l\u00e9ment essentiel\u00a0: sous l\u2019apparence de logique, certains sch\u00e9mas de pens\u00e9e trompeurs peuvent mettre notre pens\u00e9e rationnelle en \u00e9chec.<\/p>\n<p>Ce type de disfonctionnement du raisonnement se manifeste plus particuli\u00e8rement lorsque la quantit\u00e9 d\u2019informations \u00e0 g\u00e9rer en parall\u00e8le est trop grande, ou que le temps pour d\u00e9cider est limit\u00e9. Ces m\u00e9canismes conduisent \u00e0 une alt\u00e9ration du jugement qui peut d\u00e9boucher sur une prise de d\u00e9cision fauss\u00e9e\u00a0: on parle de \u00ab\u00a0biais cognitif\u00a0\u00bb.<\/p>\n<p>Concr\u00e8tement, dans le cas qui nous occupe, j\u2019ai fait les frais de trois biais cognitifs\u00a0:<\/p>\n<p>&#8211; <strong>N\u00b01\u00a0: j\u2019ai associ\u00e9 instinctivement la valeur des chaussures \u00e0 leur prix<\/strong><\/p>\n<p>=&gt; On a souvent tendance \u00e0 penser que les produits vendus \u00e0 un prix plus \u00e9lev\u00e9 sont de meilleure qualit\u00e9 que les autres&#8230; biais sur lequel joue bien s\u00fbr \u00e9norm\u00e9ment le monde du luxe, entre autres.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/i0.wp.com\/media.giphy.com\/media\/A3JSin36GwR0c\/source.gif?resize=263%2C350&#038;ssl=1\" width=\"263\" height=\"350\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; N\u00b02\u00a0: j\u2019ai eu l\u2019impression de faire une bonne affaire<\/strong><\/p>\n<p>=&gt; Rien de tel qu\u2019une promotion pour attirer les clients en leur donnant l\u2019impression de faire une vraie affaire. Les entreprises en profitent donc pour faire toutes sortes de promotions \u00e0 longueur d\u2019ann\u00e9e, y compris en dehors des p\u00e9riodes de soldes\u00a0!<\/p>\n<div style=\"width: 510px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full\" src=\"https:\/\/i0.wp.com\/static.ragecomic.fr\/static\/im\/deux-pour-le-prix-de-trois_0QCLZiq.jpg?resize=500%2C753\" width=\"500\" height=\"753\" \/><p class=\"wp-caption-text\">Source : http:\/\/www.ragecomic.fr\/2012\/03\/05\/deux-pour-le-prix-de-trois\/<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><strong>&#8211; N\u00b03\u00a0: je n\u2019avais (en apparence) que tr\u00e8s peu de temps pour me d\u00e9cider <\/strong><\/p>\n<p>=&gt; Les humains d\u00e9testent passer \u00e0 c\u00f4t\u00e9 d\u2019une bonne affaire, donner un caract\u00e8re d\u2019urgence \u00e0 une promotion la rend donc pratiquement irr\u00e9sistible. Il suffit, pour s\u2019en convaincre, d\u2019observer l\u2019effet compl\u00e8tement fou du Black Friday sur certains\u00a0!<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/i0.wp.com\/media.giphy.com\/media\/106sef1iucBY52\/source.gif?resize=313%2C172&#038;ssl=1\" width=\"313\" height=\"172\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Les biais cognitifs au quotidien<\/strong><\/h2>\n<p>Si ces quelques biais cognitifs dont nous ne sommes pas toujours conscients sont souvent exploit\u00e9s par la publicit\u00e9, sachez qu\u2019il en existe des dizaines d\u2019autres qui peuvent influencer l\u2019esprit humain en nous conduisant par exemple \u00e0 \u00e9valuer les situations de mani\u00e8re superficielle ou \u00e0 g\u00e9n\u00e9raliser \u00e0 partir d\u2019informations partielles (ce qui, comme on peut s\u2019en douter, d\u00e9bouche rarement sur les meilleures d\u00e9cisions).<\/p>\n<p>Depuis l\u2019introduction du concept au d\u00e9but des ann\u00e9es 1970 par les psychologues Amos Tversky et Daniel Kahneman, qui cherchaient \u00e0 expliquer certaines tendances conduisant \u00e0 des d\u00e9cisions irrationnelles dans le domaine \u00e9conomique, les biais cognitifs font l\u2019objet de nombreuses recherches en sciences cognitives et en psychologie. Ils concernent tous types de domaines\u00a0: perception, logique, causalit\u00e9, relations sociales\u2026 ils peuvent donc toucher tout un chacun. Apprenants comme formateurs, vous en \u00eates s\u00fbrement victimes plus r\u00e9guli\u00e8rement que vous ne le pensez, que vous suiviez une formation ou que vous en donniez une ! D\u2019o\u00f9 l\u2019importance d\u2019avoir une connaissance minimale des principaux biais cognitifs recens\u00e9s, pour \u00e9viter certains \u00e9cueils.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour d\u00e9couvrir 6 biais cognitifs qui peuvent influencer la formation ou l\u2019apprentissage, rendez-vous dans les prochains articles\u00a0!<\/p>\n<p>&nbsp;<\/p>\n<p><em>Sources\u00a0: <\/em><\/p>\n<p>&#8211; <a href=\"http:\/\/www.toupie.org\/Biais\/Biais_cognitif.htm\">http:\/\/www.toupie.org\/Biais\/Biais_cognitif.htm<\/a><\/p>\n<p>&#8211; <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Biais_cognitif\">https:\/\/fr.wikipedia.org\/wiki\/Biais_cognitif<\/a><br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\nPour lire tous les articles de la s\u00e9rie, c&rsquo;est ci-dessous :<br \/>\n<strong>&#8211; <a href=\"https:\/\/sydo.fr\/sydologie\/2019\/10\/les-biais-cognitifs-1-quest-ce-quun-biais-cognitif\/\"target=\"blank\">Les biais cognitifs #1 : Qu\u2019est-ce qu\u2019un biais cognitif ?<\/a><br \/>\n&#8211; <a href=\"https:\/\/sydo.fr\/sydologie\/2019\/12\/les-biais-cognitifs-2-leffet-de-halo\/\"target=\"blank\">Les biais cognitifs #2 : L\u2019effet de halo<\/a><br \/>\n&#8211; <a href=\"https:\/\/sydo.fr\/sydologie\/2020\/01\/les-biais-cognitifs-3-leffet-ikea\/\"target=\"blank\">Les biais cognitifs #3 : L\u2019effet IKEA<\/a><br \/>\n&#8211; <a href=\"https:\/\/sydo.fr\/sydologie\/2020\/02\/les-biais-cognitifs-4-le-biais-de-complexite\/\"target=\"blank\">Les biais cognitifs #4 : Le biais de complexit\u00e9<\/a><br \/>\n&#8211; <a href=\"https:\/\/sydo.fr\/sydologie\/2021\/02\/les-biais-cognitifs-5-la-malediction-de-la-connaissance\/\"target=\"blank\">LES BIAIS COGNITIFS #5 : LA MALEDICTION DE LA CONNAISSANCE<\/a><br \/>\n&#8211; <a href=\"https:\/\/sydo.fr\/sydologie\/2021\/04\/les-biais-cognitifs-6-le-biais-de-negativite\/\"target=\"blank\">LES BIAIS COGNITIFS #6 : LE BIAIS DE NEGATIVITE<\/a><br \/>\n&#8211; <a href=\"https:\/\/sydo.fr\/sydologie\/2022\/03\/les-biais-cognitifs-7-leffet-von-restorff\/\"target=\"blank\">LES BIAIS COGNITIFS #7 : L\u2019EFFET VON RESTORFF<\/a><br \/>\n&#8211; <a href=\"https:\/\/sydo.fr\/sydologie\/2022\/04\/les-biais-cognitifs-8-le-biais-de-statu-quo\/\"target=\"blank\">LES BIAIS COGNITIFS #8 : LE BIAIS DE STATU QUO<\/a><br \/>\n&#8211; <a href=\"https:\/\/sydo.fr\/sydologie\/2022\/12\/les-biais-cognitifs-9-la-loi-du-marteau\/\"target=\"blank\">LES BIAIS COGNITIFS #9 : LA LOI DU MARTEAU<\/a><br \/>\n&#8211; <a href=\"https:\/\/sydo.fr\/sydologie\/2022\/12\/les-biais-cognitifs-10-leffet-dunning-kruger\/\"target=\"blank\">LES BIAIS COGNITIFS #10 : L\u2019EFFET DUNNING-KRUGER<\/a><br \/>\n&#8211; <a href=\"https:\/\/sydo.fr\/sydologie\/2023\/07\/les-biais-cognitifs-11-lerreur-fondamentale-dattribution\/\"target=\"blank\">LES BIAIS COGNITIFS #11 : L\u2019ERREUR FONDAMENTALE D\u2019ATTRIBUTION<\/a><\/strong><br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Votre cerveau a beau \u00eatre un alli\u00e9 de poids dans la vie, sachez que malgr\u00e9 toute sa rationalit\u00e9, on ne peut pas toujours lui faire confiance\u00a0: dans les interactions du quotidien comme en formation, il peut se faire embobiner, et vous avec\u00a0! Avec cet article, premier d\u2019une courte s\u00e9rie, d\u00e9couvrez l\u2019essentiel sur la notion de&#8230; <a class=\"view-article\" href=\"https:\/\/sydo.fr\/sydologie\/2019\/10\/les-biais-cognitifs-1-quest-ce-quun-biais-cognitif\/\">Voir l&rsquo;article<\/a>","protected":false},"author":34,"featured_media":12859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[173],"class_list":["post-8173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-mag","tag-cerveau"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les biais cognitifs #1 : Qu\u2019est-ce qu\u2019un biais cognitif ? - Sydologie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sydo.fr\/sydologie\/2019\/10\/les-biais-cognitifs-1-quest-ce-quun-biais-cognitif\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les biais cognitifs #1 : Qu\u2019est-ce qu\u2019un biais cognitif ? - Sydologie\" \/>\n<meta property=\"og:description\" content=\"Votre cerveau a beau \u00eatre un alli\u00e9 de poids dans la vie, sachez que malgr\u00e9 toute sa rationalit\u00e9, on ne peut pas toujours lui faire confiance\u00a0: dans les interactions du quotidien comme en formation, il peut se faire embobiner, et vous avec\u00a0! 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