{"id":8038,"date":"2019-08-29T10:00:52","date_gmt":"2019-08-29T08:00:52","guid":{"rendered":"http:\/\/sydologie.com\/?p=8038"},"modified":"2024-11-21T16:56:22","modified_gmt":"2024-11-21T15:56:22","slug":"dossier-5-retours-du-terrain-5-de-la-formation-a-linformation-il-ny-a-quun-pas","status":"publish","type":"post","link":"https:\/\/sydo.fr\/sydologie\/2019\/08\/dossier-5-retours-du-terrain-5-de-la-formation-a-linformation-il-ny-a-quun-pas\/","title":{"rendered":"[DOSSIER] 5 retours du terrain : #5 \u2013 De la formation \u00e0 l\u2019information, il n\u2019y a qu\u2019un pas"},"content":{"rendered":"

Nous vous mentirions si nous vous disions que nos interlocuteurs ne sont que des responsables \/ directeurs ou encore consultants p\u00e9dagogiques. Parmi nos clients, nous comptons beaucoup de services com ou marketing de grandes marques<\/strong>.\u00a0<\/span><\/p>\n

Mais alors pourquoi utiliser la p\u00e9dagogie \u00e0 des fins (bassement) marketing ?<\/span><\/p>\n

La raison est assez simple en r\u00e9alit\u00e9. Par d\u00e9finition le marketing et la communication cherchent \u00e0 transmettre un message dans le but qu\u2019il soit compris ET m\u00e9moris\u00e9<\/strong>, pour que le jour o\u00f9 vous aurez besoin de ce produit ou service, vous pensiez imm\u00e9diatement \u00e0 ces messages. Remplacez \u201cmessage\u201d par \u201c contenu \u201d ou \u201c enseignement \u201d et vous avouerez qu\u2019il devient assez simple de blasph\u00e9mer en affirmant que : \u201c La com et la p\u00e9dagogie, c\u2019est kif kif !<\/strong>\u201d\u00a0<\/span><\/p>\n

Mais au del\u00e0 du message c\u2019est surtout un enjeu d\u2019image que nos interlocuteurs ont le plus relev\u00e9. Car savoir expliquer de mani\u00e8re simple un message complexe c\u2019est aussi montrer que l\u2019on ma\u00eetrise parfaitement le sujet en question, que l\u2019on est un expert. Plus facile ainsi de se construire une image de r\u00e9f\u00e9rent dans son domaine.\u00a0<\/span><\/p>\n

Cependant, il est important de se d\u00e9tacher des messages commerciaux habituels. L\u2019id\u00e9e \u00e9tant de ne pas dire que l\u2019on est le meilleur, mais d\u2019en faire la d\u00e9monstration. Cela, en d\u00e9livrant un message neutre, d\u2019int\u00e9r\u00eat \u201cg\u00e9n\u00e9ral\u201d, qui ne cherche pas \u00e0 vendre (pas directement en tout cas).\u00a0<\/span><\/p>\n

Si le consommateur comprend parfaitement le probl\u00e8me que votre produit ou service parvient \u00e0 r\u00e9soudre, alors il cernera plus facilement vos atouts pour le r\u00e9soudre.<\/span><\/p>\n

 
\nLire les autres articles de la s\u00e9rie :
\n– #1 \u2013 Savoir pr\u00e9cis\u00e9ment qui l\u2019on forme<\/a><\/strong>
\n– #2 \u2013 Un savoir n\u2019a aucune valeur si il ne peut \u00eatre utilisable \u00e0 l\u2019issue de la formation<\/a><\/strong>
\n– #3 \u2013 \u00c0 la course au digital, nous pourrions tous arriver perdants<\/a><\/strong>
\n– #4 \u2013 Ne pas sous-estimer le contexte de la formation<\/a><\/strong>
\n 
\n <\/p>\n","protected":false},"excerpt":{"rendered":"Nous vous mentirions si nous vous disions que nos interlocuteurs ne sont que des responsables \/ directeurs ou encore consultants p\u00e9dagogiques. Parmi nos clients, nous comptons beaucoup de services com ou marketing de grandes marques.\u00a0 Mais alors pourquoi utiliser la p\u00e9dagogie \u00e0 des fins (bassement) marketing ? La raison est assez simple en r\u00e9alit\u00e9. Par… Voir l’article<\/a>","protected":false},"author":3,"featured_media":8023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[],"class_list":["post-8038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-mag"],"yoast_head":"\n[DOSSIER] 5 retours du terrain : #5 \u2013 De la formation \u00e0 l\u2019information, il n\u2019y a qu\u2019un pas - Sydologie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sydo.fr\/sydologie\/2019\/08\/dossier-5-retours-du-terrain-5-de-la-formation-a-linformation-il-ny-a-quun-pas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[DOSSIER] 5 retours du terrain : #5 \u2013 De la formation \u00e0 l\u2019information, il n\u2019y a qu\u2019un pas - Sydologie\" \/>\n<meta property=\"og:description\" content=\"Nous vous mentirions si nous vous disions que nos interlocuteurs ne sont que des responsables \/ directeurs ou encore consultants p\u00e9dagogiques. 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Parmi nos clients, nous comptons beaucoup de services com ou marketing de grandes marques.\u00a0 Mais alors pourquoi utiliser la p\u00e9dagogie \u00e0 des fins (bassement) marketing ? La raison est assez simple en r\u00e9alit\u00e9. Par... 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