{"id":7830,"date":"2019-05-23T10:30:25","date_gmt":"2019-05-23T08:30:25","guid":{"rendered":"http:\/\/sydologie.com\/?p=7830"},"modified":"2019-05-23T10:57:51","modified_gmt":"2019-05-23T08:57:51","slug":"la-pedagogie-cest-quand-meme-serieux","status":"publish","type":"post","link":"https:\/\/sydo.fr\/sydologie\/2019\/05\/la-pedagogie-cest-quand-meme-serieux\/","title":{"rendered":"La p\u00e9dagogie, c\u2019est quand m\u00e8me s\u00e9rieux !"},"content":{"rendered":"

Un m\u00e8me\u00a0?<\/h2>\n

\"Un<\/p>\n

Un m\u00e8me est un ph\u00e9nom\u00e8ne internet<\/strong> jouant le r\u00f4le de gag persistant au sein d’une communaut\u00e9 virtuelle. Il est donc par essence dr\u00f4le, viral, r\u00e9current (il a recours au comique de r\u00e9p\u00e9tition) et \u00e9ph\u00e9m\u00e8re. Ce m\u00eame m\u00e8me (LOL), bien qu\u2019\u00e9ph\u00e9m\u00e8re, peut aussi \u00eatre d\u00e9tourn\u00e9, modifi\u00e9, r\u00e9pliqu\u00e9, incorpor\u00e9 dans de nouvelles cr\u00e9ations ou encore parodi\u00e9, jusqu’\u00e0 ce qu’il soit remplac\u00e9. La d\u00e9finition du m\u00e8me est donc tr\u00e8s large<\/strong>.<\/p>\n

Un m\u00e8me peut adopter plusieurs formes\u00a0<\/strong>: un mot, une phrase, un hashtag, un personnage r\u00e9current, une vid\u00e9o, un GIF ou une image. Il se propage sur internet, notamment via les r\u00e9seaux sociaux et les outils de messagerie instantan\u00e9e.<\/p>\n

M\u00eame si la plupart des m\u00e8mes ont pour objectif de faire rire ou sourire le plus grand nombre, certains sont r\u00e9serv\u00e9s aux initi\u00e9s<\/strong>, et donc relay\u00e9s sur des sites en particulier, par exemple 4chan, Reddit ou 9gag. Ils ne peuvent donc \u00eatre compris que si l\u2019on dispose d\u2019une certaine culture, si l\u2019on conna\u00eet d\u2019autres m\u00e8mes c\u00e9l\u00e8bres ou les \u0153uvres artistiques auxquelles ils font r\u00e9f\u00e9rence.<\/p>\n

<\/p>\n

M\u00e8mes avec l\u2019enseignement\u00a0?<\/h2>\n

Quel rapport avec la p\u00e9dagogie ?<\/p>\n

<\/p>\n

Le m\u00e8me peut-\u00eatre un outil tr\u00e8s puissant pour faire passer un message, synth\u00e9tiser une pens\u00e9e ou encore d\u00e9noncer. C\u2019est ce qu\u2019a tr\u00e8s bien compris Ainee Fatima[1]<\/a>, professeure d\u2019anglais dans un lyc\u00e9e de l\u2019Illinois. Cette derni\u00e8re utilise depuis l\u2019ann\u00e9e derni\u00e8re des stickers de m\u00e8mes connus pour annoter les copies de ses \u00e9l\u00e8ves. Puisqu\u2019elle enseigne l\u2019\u00e9tude des m\u00e9dias, l\u2019utilisation d\u2019un outil de la pop culture semble tomber sous le sens.<\/p>\n

Et \u00e7a marche\u00a0! Les m\u00e8mes permettent aux \u00e9l\u00e8ves de recevoir de mani\u00e8re plus positive les critiques sur leur travail et ils appr\u00e9cient cette nouvelle technique. Adieu l\u2019anxi\u00e9t\u00e9 provoqu\u00e9e par la vue de flots de ratures rouges sur les copies doubles.<\/p>\n

<\/p>\n

Nous avons, nous aussi, d\u00e9cid\u00e9 d\u2019utiliser cet outil pour une de nos missions. Ainee Fatima et son exp\u00e9rience nous ont-ils inspir\u00e9s ? Pas du tout, je viens d\u2019apprendre son existence en r\u00e9digeant ces quelques lignes.<\/p>\n

<\/p>\n

Peut-on rire de tout s\u00e9rieusement\u00a0(ou \u00eatre s\u00e9rieux en rigolant de tout)\u00a0?<\/h2>\n

Revenons-en \u00e0 notre propre exp\u00e9rience\u00a0: un client nous sollicite pour animer des ateliers dans le cadre d\u2019un s\u00e9minaire d\u2019int\u00e9gration. Il souhaite, \u00e0 la mani\u00e8re d\u2019un rapport d\u2019\u00e9tonnement, r\u00e9colter les ressentis des nouveaux collaborateurs quant \u00e0 leur entreprise, sa strat\u00e9gie et le secteur d\u2019activit\u00e9 dans lequel ils travaillent.<\/p>\n

Initiative plut\u00f4t classique donc. Cependant, il exige de l\u2019innovation en mati\u00e8re de forme\u00a0: sortir des sch\u00e9mas classiques afin notamment de capter l\u2019attention de leurs nouveaux collaborateurs et de faire en sorte qu\u2019ils se prennent au jeu.<\/p>\n

<\/p>\n

Comme j\u2019\u00e9tais moi-m\u00eame en charge d\u2019un des ateliers, une de mes coll\u00e8gues me souffle l\u2019id\u00e9e de proposer \u00e0 notre client que leurs nouveaux collaborateurs cr\u00e9ent leurs propres m\u00e8mes afin de parler de leurs premiers mois d\u2019exp\u00e9rience au sein de l\u2019entreprise.<\/p>\n

Un \u00e9tonnement dr\u00f4le et r\u00e9ussi<\/h2>\n

L\u2019id\u00e9e est adopt\u00e9e et valid\u00e9e par le client, et me voil\u00e0 donc face \u00e0 une quinzaine de collaborateurs fra\u00eechement int\u00e9gr\u00e9s. J\u2019expose le principe de l\u2019atelier \u00e0 ces derniers. A l\u2019utilisation du terme \u00ab\u00a0m\u00e8me\u00a0\u00bb, 90% de mon auditoire me regarda alors comme \u00e7a.<\/p>\n

<\/p>\n

Apr\u00e8s quelques minutes d\u2019explication, tout le monde, ou presque, semblait conna\u00eetre la notion de m\u00e8me et en avait m\u00eame d\u00e9j\u00e0 utilis\u00e9, sans le savoir.<\/p>\n

<\/p>\n

Je leur pr\u00e9sente alors l\u2019outil, mematic<\/a>, avec lequel ils vont r\u00e9aliser leurs propres m\u00e8mes pour illustrer points forts et points faibles de leur int\u00e9gration. La prise en main est facile, les groupes de collaborateurs studieux et hilares \u00e0 la fois. L\u2019atelier semble bien fonctionner.<\/p>\n

Vient alors le moment de la restitution. Les groupes pr\u00e9sentent chacun \u00e0 leur tour les m\u00e8mes r\u00e9alis\u00e9s. Le public est attentionn\u00e9, rigole \u00e0 de nombreuses reprises et certains des m\u00e8mes font r\u00e9agir et provoquent de vifs d\u00e9bats.<\/p>\n

<\/p>\n

Le contrat est rempli. Les messages pass\u00e9s par les collaborateurs \u00e0 leur direction et aux ressources humaines sont clairs, pertinents et dr\u00f4les \u00e0 la fois. L\u2019ensemble des groupes semble avoir pris du plaisir durant cet atelier.<\/p>\n

Je pense qu\u2019on peut donc l\u2019affirmer\u00a0: s\u2019il est bien utilis\u00e9, l\u2019humour, en l\u2019occurrence ici, des m\u00e8mes, peut \u00eatre un formidable outil p\u00e9dagogique.<\/p>\n

<\/p>\n

[1]<\/a> https:\/\/www.boredpanda.com\/teacher-grade-students-exams-meme-stickers-ainee-fatima\/?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Un m\u00e8me\u00a0? Un m\u00e8me est un ph\u00e9nom\u00e8ne internet jouant le r\u00f4le de gag persistant au sein d’une communaut\u00e9 virtuelle. Il est donc par essence dr\u00f4le, viral, r\u00e9current (il a recours au comique de r\u00e9p\u00e9tition) et \u00e9ph\u00e9m\u00e8re. Ce m\u00eame m\u00e8me (LOL), bien qu\u2019\u00e9ph\u00e9m\u00e8re, peut aussi \u00eatre d\u00e9tourn\u00e9, modifi\u00e9, r\u00e9pliqu\u00e9, incorpor\u00e9 dans de nouvelles cr\u00e9ations ou encore… Voir l’article<\/a>","protected":false},"author":41,"featured_media":7832,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[1667],"class_list":["post-7830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-mag","tag-meme"],"yoast_head":"\nLa p\u00e9dagogie, c\u2019est quand m\u00e8me s\u00e9rieux ! - Sydologie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sydo.fr\/sydologie\/2019\/05\/la-pedagogie-cest-quand-meme-serieux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La p\u00e9dagogie, c\u2019est quand m\u00e8me s\u00e9rieux ! - Sydologie\" \/>\n<meta property=\"og:description\" content=\"Un m\u00e8me\u00a0? Un m\u00e8me est un ph\u00e9nom\u00e8ne internet jouant le r\u00f4le de gag persistant au sein d’une communaut\u00e9 virtuelle. Il est donc par essence dr\u00f4le, viral, r\u00e9current (il a recours au comique de r\u00e9p\u00e9tition) et \u00e9ph\u00e9m\u00e8re. Ce m\u00eame m\u00e8me (LOL), bien qu\u2019\u00e9ph\u00e9m\u00e8re, peut aussi \u00eatre d\u00e9tourn\u00e9, modifi\u00e9, r\u00e9pliqu\u00e9, incorpor\u00e9 dans de nouvelles cr\u00e9ations ou encore... 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