{"id":2572,"date":"2014-08-19T13:37:09","date_gmt":"2014-08-19T11:37:09","guid":{"rendered":"http:\/\/sydologie.com\/?p=2572"},"modified":"2016-04-26T17:11:07","modified_gmt":"2016-04-26T15:11:07","slug":"gamifier-sa-formation","status":"publish","type":"post","link":"https:\/\/sydo.fr\/sydologie\/2014\/08\/gamifier-sa-formation\/","title":{"rendered":"Gamification, vous avez dit gamification ?"},"content":{"rendered":"

La gamification consiste \u00e0 utiliser des m\u00e9caniques de jeux pour changer des comportements et susciter la motivation. Cette pratique conna\u00eet actuellement un grand succ\u00e8s dans les domaines\u00a0:<\/strong><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 du marketing<\/strong> et de la communication<\/strong> o\u00f9 des marques l\u2019utilisent notamment pour faire conna\u00eetre leurs produits et fid\u00e9liser leurs clients,<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 des ressources humaines<\/strong> et du management<\/strong> pour motiver, par exemple, des collaborateurs,<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 de la formation<\/strong> pour am\u00e9liorer la compr\u00e9hension de contenus d\u00e9livr\u00e9s lors de formations pr\u00e9sentielles ou \u00e0 distance.<\/p>\n

Dans cet article, et en toute logique, nous nous int\u00e9resserons plut\u00f4t \u00e0 la formation.<\/p>\n

Alors comment mettre en place des exp\u00e9riences ludiques dans une formation gr\u00e2ce \u00e0 la gamification ?<\/p>\n

De quelles m\u00e9caniques de jeux parle-t-on\u00a0?<\/h2>\n

On d\u00e9nombre 4 types de m\u00e9caniques, chacune correspondant \u00e0 un profil de joueur. Ainsi, tout formateur souhaitant mettre en place une exp\u00e9rience ludique au sein de sa formation devra \u00eatre attentif au profil de ses form\u00e9s, ou alors m\u00e9langer suffisamment de m\u00e9caniques pour pouvoir contenter le plus grand nombre.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Les jeux de r\u00f4le\u00a0<\/strong>servent \u00e0 v\u00e9rifier de mani\u00e8re concr\u00e8te que les apprenants ma\u00eetrisent et savent appliquer des connaissances. Ils sont particuli\u00e8rement appr\u00e9ci\u00e9s des joueurs \u00ab\u00a0accomplisseurs\u00a0\u00bb qui aiment atteindre leurs objectifs.<\/p>\n

o\u00a0\u00a0 Dans une formation pr\u00e9sentielle, ils peuvent \u00eatre utilis\u00e9s pour mettre en situation les form\u00e9s (ateliers commerciaux, jeux de joutes verbales, etc.).<\/p>\n

o\u00a0\u00a0 Dans un e-learning, les apprenants peuvent \u00eatre invit\u00e9s \u00e0 progresser dans le jeu par l\u2019interm\u00e9diaire d\u2019un avatar personnalis\u00e9 qui accomplit diff\u00e9rentes missions.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Le storytelling\u00a0<\/strong>consiste \u00e0 raconter des histoires qui suscitent l\u2019int\u00e9r\u00eat et la curiosit\u00e9 des apprenants. Cette m\u00e9canique est particuli\u00e8rement appr\u00e9ci\u00e9e des joueurs \u00ab\u00a0explorateurs\u00a0\u00bb qui aiment tout voir et tout comprendre.<\/p>\n

o\u00a0\u00a0 Dans une formation pr\u00e9sentielle, le formateur peut, par exemple, raconter une anecdote, un \u00e9pisode v\u00e9cu, un probl\u00e8me qu\u2019il a rencontr\u00e9 ou un succ\u00e8s qu\u2019il a remport\u00e9 en rapport avec le sujet de sa formation.<\/p>\n

o\u00a0\u00a0 Dans un e-learning, les apprenants peuvent \u00eatre plong\u00e9s dans un univers imaginaire qu\u2019ils vont pouvoir explorer au gr\u00e9 de leurs apprentissages.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Les jeux de coop\u00e9ration <\/strong>permettent \u00e0 un groupe de personnes d\u2019allier leur force et d\u2019accomplir ensemble des objectifs. Ils sont particuli\u00e8rement appr\u00e9ci\u00e9s des joueurs \u00ab\u00a0sociaux\u00a0\u00bb qui aiment le contact humain.<\/p>\n

o\u00a0\u00a0 Dans une formation pr\u00e9sentielle, le formateur peut, par exemple, demander aux form\u00e9s de r\u00e9aliser des s\u00e9ances d\u2019apprentissage ou de r\u00e9flexion coop\u00e9ratives.<\/p>\n

o\u00a0\u00a0 Dans un e-learning, les apprenants peuvent r\u00e9aliser des missions en \u00e9quipes et ainsi additionner leur score.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Les jeux de comp\u00e9tition<\/strong> invitent les apprenants \u00e0 se d\u00e9passer pour atteindre leurs objectifs. Ils sont particuli\u00e8rement appr\u00e9ci\u00e9s des joueurs \u00ab\u00a0tueurs\u00a0\u00bb qui veulent toujours \u00eatre les premiers.<\/p>\n

o\u00a0\u00a0 Dans une formation pr\u00e9sentielle, le formateur peut, par exemple, organiser des tournois ou des quiz de connaissances qui ont pour but de battre les autres joueurs.<\/p>\n

o\u00a0\u00a0 Dans un e-learning, les apprenants peuvent \u00eatre class\u00e9s en fonction de leur score \u00e0 l\u2019issue du jeu.<\/p>\n

Pourquoi gamifier sa formation pr\u00e9sentielle ou \u00e0 distance\u00a0?<\/h2>\n

Jouer rev\u00eat de nombreux avantages\u00a0pour les apprenants :<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ils y prennent plaisir\u00a0: ainsi, toute t\u00e2che, au d\u00e9part r\u00e9barbative, devient agr\u00e9able.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ils sont plus impliqu\u00e9s et donc plus enclins \u00e0 acqu\u00e9rir de nouveaux savoirs.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ils sont encourag\u00e9s et en confiance, car le jeu n\u2019a pas d\u2019impact dans la vie r\u00e9elle\u00a0: faire des erreurs n\u2019est donc pas grave.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ils sont incit\u00e9s \u00e0 se d\u00e9passer, notamment s\u2019il y a un challenge ou de la comp\u00e9tition.<\/p>\n

En bref, le jeu favorise l\u2019attention, l\u2019implication et la motivation des apprenants\u00a0!<\/p>\n

Comment bien gamifier\u00a0?<\/h2>\n

Voici quelques conseils\u00a0:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 D\u00e9finissez les objectifs<\/strong> que vous souhaitez atteindre en mettant en place un jeu dans votre formation\u00a0: qu\u2019est-ce que ce jeu va apporter aux form\u00e9s\u00a0?<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Faites en sorte que les t\u00e2ches r\u00e9alis\u00e9es par les apprenants\u00a0durant le jeu soient adapt\u00e9es \u00e0 leur niveau de connaissances<\/strong>, car trop de facilit\u00e9 engendre l\u2019ennui et trop de difficult\u00e9 engendre le d\u00e9couragement.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Donnez du sens<\/strong> \u00e0 ces t\u00e2ches en expliquant \u00e0 quoi elles servent et en faisant en sorte qu\u2019elles soient claires et comprises de tous.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ne noyez pas les apprenants sous une montagne de r\u00e8gles<\/strong>, donnez-les progressivement et \u00e0 des moments pertinents.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mettez en place un syst\u00e8me de r\u00e9compenses<\/strong> (attribution de points, de niveaux \u00e0 gagner, etc.), afin de maintenir l\u2019engagement et la motivation des apprenants.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Enfin, faites toujours des feed-back<\/strong>, c\u2019est-\u00e0-dire des retours d\u2019informations sur ce que font les apprenants, par exemple en leur montrant les erreurs commises, en leur donnant des explications, en les f\u00e9licitant, etc.<\/p>\n

Pour en savoir plus sur la gamification, vous pouvez consulter le livre \u00e9crit par Cl\u00e9ment Muletier, Guilhem Bertholet et Thomas Lang\u00a0: La Gamification ou l\u2019art d\u2019utiliser les m\u00e9caniques de jeu dans votre business<\/em> <\/a>aux \u00e9ditions Eyrolles.<\/em><\/p>\n

Source image \u00e0 la Une<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"La gamification consiste \u00e0 utiliser des m\u00e9caniques de jeux pour changer des comportements et susciter la motivation. Cette pratique conna\u00eet actuellement un grand succ\u00e8s dans les domaines\u00a0: –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 du marketing et de la communication o\u00f9 des marques l\u2019utilisent notamment pour faire conna\u00eetre leurs produits et fid\u00e9liser leurs clients, –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 des ressources humaines et du management… Voir l’article<\/a>","protected":false},"author":3,"featured_media":2573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[69,526,733],"class_list":["post-2572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-mag","tag-apprendre-par-le-jeu","tag-gamification","tag-ludification"],"yoast_head":"\nGamification, vous avez dit gamification ? - Sydologie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sydo.fr\/sydologie\/2014\/08\/gamifier-sa-formation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification, vous avez dit gamification ? - Sydologie\" \/>\n<meta property=\"og:description\" content=\"La gamification consiste \u00e0 utiliser des m\u00e9caniques de jeux pour changer des comportements et susciter la motivation. 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