{"id":12530,"date":"2023-03-13T11:00:24","date_gmt":"2023-03-13T10:00:24","guid":{"rendered":"https:\/\/sydologie.com\/?p=12530"},"modified":"2024-11-22T17:09:14","modified_gmt":"2024-11-22T16:09:14","slug":"ux-et-apprentissage-episode-3-la-loi-de-jakob","status":"publish","type":"post","link":"https:\/\/sydo.fr\/sydologie\/2023\/03\/ux-et-apprentissage-episode-3-la-loi-de-jakob\/","title":{"rendered":"UX et apprentissage \u2013 Episode 3 : La loi de Jakob"},"content":{"rendered":"

La loi de Jakob est int\u00e9ressante car elle nous permet de nous rappeler quelque chose de primordial : l\u2019originalit\u00e9, c\u2019est mal. <\/strong>
\n 
\nEuh, je crois que j\u2019ai mal commenc\u00e9 mon article, permettez-moi de reprendre. <\/strong>
\n 
\nLa loi de Jakob est souvent consid\u00e9r\u00e9e comme la base de l\u2019exp\u00e9rience utilisateur, et rappelle un fait cruel, mais vrai, vos apprenants passeront plus de temps sur d\u2019autres parcours et d\u2019autres sites que sur le votre. <\/strong>
\n 
\nC\u2019est un fait, acceptez le et nourrissez-vous en. Que peut-on tirer de ce cela ? Et bien qu\u2019il est important de concevoir des interfaces intuitives et famili\u00e8res<\/strong>, plut\u00f4t que d’essayer de cr\u00e9er quelque chose de totalement novateur. Comme le disait, je ne sais pas qui :
\n 
\n\u201cDon\u2019t reinvent the wheel, just redesign it.\u201d<\/em>
\nOu
\n\u00ab\u00a0Ne r\u00e9inventez pas l\u2019e-learning, redesignez-le\u00a0\u00bb<\/strong> <\/em>
\nYouri, (2023)
\n 
\nCela a, d\u2019apr\u00e8s moi, deux implications essentielles<\/strong> dans la conception.
\n 
\nPremi\u00e8rement, vous devez passer du temps \u00e0 consulter d\u2019autres e-learning ou des sites webs<\/strong>, afin de vous familiariser avec les codes existants, les fa\u00e7ons de faire, d\u2019imaginer ou de concevoir. Dites-vous que ce n’est pas la mort, vous allez pouvoir apprendre des trucs. Par exemple, si vous voulez faire un jeu dans votre e-learning, jouez \u00e0 des jeux, si vous voulez faire une page d\u2019accueil, regardez des pages d’accueil, bref vous avez compris. Et surtout, ne vous culpabilisez pas, ne pensez pas \u201cmais c\u2019est du plagiat\u201d. Non, l\u2019id\u00e9e est non pas de repomper quelque chose d\u2019existant mais d\u2019assembler, de modifier, de s\u2019inspirer<\/strong>, etc.
\n 
\nDeuxi\u00e8mement, si vous avez une id\u00e9e originale et m\u00eame incroyable (un couteau chauffant pour ne jamais gal\u00e9rer \u00e0 \u00e9taler son beurre sur sa tartine par exemple), abandonnez la. Non, plut\u00f4t, dormez une nuit, et abandonnez la. <\/strong>
\n 
\nNon plut\u00f4t, ayez un regard critique sur cette id\u00e9e<\/strong> afin de d\u00e9terminer si elle est vraiment int\u00e9ressante, et si elle ne risque pas de g\u00e9n\u00e9rer de la friction pour votre apprenant et conduire \u00e0 une charge cognitive extrins\u00e8que suppl\u00e9mentaire<\/strong><\/a>. Vous pouvez ensuite, tester cette id\u00e9e avec d\u2019autres personnes, faire de l\u2019A\/B testing (m\u00e9thode d\u2019UX permettant d\u2019\u00e9tudier l\u2019efficacit\u00e9 d\u2019un produit) ou autres.
\n 
\nEn r\u00e9sum\u00e9, en appliquant la loi de Jakob \u00e0 la conception de vos e-learning, vous pouvez non seulement am\u00e9liorer l’exp\u00e9rience utilisateur, mais aussi r\u00e9duire la charge cognitive<\/strong> et faciliter l’apprentissage du contenu.
\n 
\nApr\u00e8s, que cela ne soit pas un frein \u00e0 l\u2019originalit\u00e9 non plus, que tous les e-learning ne soient pas de p\u00e2les copies les uns des autres. Il s\u2019agit plut\u00f4t d\u2019un \u00e9quilibre entre codes communs et apport d\u2019une touche d\u2019originalit\u00e9.<\/strong> Et si vous pensez avoir une id\u00e9e totalement originale qui r\u00e9volutionne la fa\u00e7on de penser l\u2019e-learning, cela ne veut pas dire qu\u2019elle n\u2019est pas bonne, mais plut\u00f4t que vous devez prendre un peu de recul afin d\u2019avoir un regard critique sur celle-ci afin de vous assurer qu\u2019elle soit r\u00e9ellement pertinente, ou alors prendre le risque.
\n 
\nMais \u00e7a c’est \u00e0 vous de voir ! <\/strong>
\n 
\n 
\n 
\n 
\n 
\n 
\nTous les \u00e9pisodes de la s\u00e9rie, c’est ici :
\n– UX et apprentissage \u2013 Episode 1 \u2013 La loi de FItts<\/a>
\n– UX et apprentissage \u2013 Episode 2 : La loi de Hick<\/a>
\n– UX et apprentissage \u2013 Episode 3 : La loi de Jakob<\/a>
\n– UX et apprentissage \u2013 Episode 4 : l\u2019effet Zeigarnik<\/a><\/strong>
\n 
\n 
\n 
\n 
\n 
\nCr\u00e9dits illustration : https:\/\/marketoonist.com\/<\/em>
\n <\/p>\n","protected":false},"excerpt":{"rendered":"La loi de Jakob est int\u00e9ressante car elle nous permet de nous rappeler quelque chose de primordial : l\u2019originalit\u00e9, c\u2019est mal.   Euh, je crois que j\u2019ai mal commenc\u00e9 mon article, permettez-moi de reprendre.   La loi de Jakob est souvent consid\u00e9r\u00e9e comme la base de l\u2019exp\u00e9rience utilisateur, et rappelle un fait cruel, mais vrai,… Voir l’article<\/a>","protected":false},"author":6,"featured_media":12532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[173,339,1887,1800],"class_list":["post-12530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-mag","tag-cerveau","tag-e-learning","tag-sciences-cognitives","tag-ux-design"],"yoast_head":"\nUX et apprentissage \u2013 Episode 3 : La loi de Jakob - Sydologie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sydo.fr\/sydologie\/2023\/03\/ux-et-apprentissage-episode-3-la-loi-de-jakob\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX et apprentissage \u2013 Episode 3 : La loi de Jakob - Sydologie\" \/>\n<meta property=\"og:description\" content=\"La loi de Jakob est int\u00e9ressante car elle nous permet de nous rappeler quelque chose de primordial : l\u2019originalit\u00e9, c\u2019est mal.   Euh, je crois que j\u2019ai mal commenc\u00e9 mon article, permettez-moi de reprendre.   La loi de Jakob est souvent consid\u00e9r\u00e9e comme la base de l\u2019exp\u00e9rience utilisateur, et rappelle un fait cruel, mais vrai,... 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